What’s the smell of successful open house?

What’s the smell of successful open house?

It’s not cookies…

You've probably heard at some point that having cookies, pie, or other baked goods heating up in the oven during an open house will make a positive impression on potential homebuyers. But the next time you host an open house, you might want to put down the potholders and bring some garden-grown basil inside instead.

According to a report from The Wall Street Journal, researchers studied the buying habits of customers at a home-decorating store in Switzerland who came in contact with various scents. The study says that complex scents—like baked goods or potpourri—make people who come in contact with them spend too much time trying to identify the scent. It also makes them less likely to make a quick purchase or spend more money. The study suggests using simple scents—such as lemon, basil, pine, and cedar—which take less effort for people to process and are more conducive to spending.

Whether or not you'll switch up your scents, the report points out that it's important to choose an appropriate smell for your location. For example, a cedar scent would work better for a property in the Hill Country than a Gulf Coast condo. Learn more about the study and what the experts have to say on scent in the WSJ article.

What do you think is the best scent for El Paso (be kind, be creative)?


Michael Bray Headshot
Author:
Phone: 915-549-1770
Dated: April 25th 2013
Views: 2,122
About Michael: ...

Property Search








RSS Feed

View our latest blog posts in your RSS reader. Click here to access. RSS

Search Blog

Recent Blogs

Preparing Your Home For Sale - Here are just some of several
MAIN REASONS WHY FOR SALE BY OWNER SHOULD CONSIDER A REALTOR - Okay, I know what your going to,
WHY YOU SHOULD INTERVIEW MANY REAL ESTATE AGENTS WHEN SELLING YOUR HOME - Your home is your largest
Do You Feng Shui - I'm sure your wondering, ;

Saved Properties

This is a list of your favorite properties. We will email you if a property is reduced or leaves the market.

Click 'Save' to add a property to this list.

Register / Login

New & returning visitors please enter your information to login.

By clicking 'register' you are agreeing to our terms of use & giving us expressed written consent to contact you.

Questions? Comments? Complaints?

This message will go directly to the head of our team.

Location & Address

Exit Realty El Paso
299 Shadow Mountain
El Paso, TX
915-209-4787
915-585-9599

Other Locations