Mar 26 2015 11218 1

Mar 26 2015 11218 1

What is the difference between a client and a customer? 

In a real estate transaction, it's easy for people to be confused about their relationships with everyone involved. The term "agent" is often used simply to describe a real estate professional, but the reality is that professional may not be "your" agent. In an open house, for example, the real estate licensee in the home most likely represents the seller and if you aren't represented by someone else they may be working with you as a customer.  The table below shows the differences between customer level service and client level service. 

For more information about representation give me a call at 915-329-5868.


If you are a CUSTOMER (no agency relationship), an agent will:

If you are a CLIENT (agency relationship), your agent will:

Maintain loyalty to the seller’s need

Pay full attention to your needs

Tell the seller all that they know about you

Tell you all that they know about the seller

Keep information about the seller confidential

Keep information about you confidential

Focus on the seller-client’s property

Focus on choices that satisfy your needs

Provide just the material facts

Provide material facts as well as professional advice

Only provide price information that supports the seller’s listing price

Provide price counseling based on comparable properties and their professional insights

Protect the seller

Protect and guide you

Negotiate on behalf of the seller

Negotiate on your behalf

Attempt to solve problems to the seller’s advantage and satisfaction

Attempt to solve problems to your advantage and satisfaction


Rick Snow Headshot
Author:
Phone: 915-329-5868
Dated: March 26th 2015
Views: 1,745
About Rick: I am a real estate broker licensed in Texas. I was the first agent in El Paso to earn the e-Pro cert...

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